Marketing mix modeling (MMx) helps accurately evaluate and plan promotional initiatives. Our specialized approach enables businesses to reduce the cost of growth by maximizing the ROI of marketing spending, helping them determine the short- and long-term impact of marketing investments. Our integrated model is designed to capture synergies across omnichannel and offline platforms. We also employ a dynamic optimizer to analyze various business scenarios and provide optimal spending strategies for enterprises.

Pricing and promotions are central to driving revenue for CPG companies. At the heart of our approach is the optimization of pricing and promotion strategies, achieved through system modeling that captures the interplay of business processes across multiple channels. We also incorporate causal modeling to estimate and derive business inferences that enable quick and efficient decision-making. Our expertise in developing price elasticities and impact solutions enables businesses to accurately gauge the results and opportunities arising from their pricing strategies. Additionally, we craft an optimized promotion calendar designed to maximize both revenue and margin lift.

In the CPG industry, product assortment and distribution play a pivotal role in driving success. Our approach involves a comprehensive analysis of market trends and fluctuations, enabling us to assess and refine localized product affinities and assortment plans. Using an intelligent, data-powered recommender tool, we navigate through the nuanced and complex business constraints to help our clients achieve their objectives. We have also developed a key account framework solution that customizes assortment planning and distribution strategies for our clients.

Proactive Revenue Growth Management (RGM) is essential for CPG companies to navigate unexpected disruptions. Using our unique Connected Intelligence approach coupled with Generative AI, our RGM suite enables simplified decision-making on all levers like pricing optimization, expert-driven assortment structures, and more. This helps global enterprises overcome common RGM pitfalls, discover the gaps in their present strategy, and take an analytical approach to generate high-impact and high-value Marketing Qualified Leads (MQLs).

In a rapidly evolving CPG domain, understanding shopper behavior is paramount. Our continuous analysis of shopper behavior integrates social, secondary, and survey data to capture crucial insights. We employ these insights to drive targeted shopper recruitment and engagement strategies, enabling our clients to achieve their growth objectives. Insights derived from these practices are also used to develop shopper-driven innovation and product selection strategies that can boost brand loyalty and engagement.

Accurate demand forecasting is pivotal for driving growth and revenue in the CPG industry. Through an adaptive, multi-scenario forecasting system, we help global enterprises address disruptions and adapt to real-time changes. By integrating this system with scalable business processes, we help our clients eliminate redundancies and optimize their forecasts. With an innovative and advanced algorithm design, we ensure continuous performance enhancement to deliver the most accurate forecast results.

A resilient supply chain system is a core pillar for growth in the CPG industry. We specialize in creating a comprehensive end-to-end supply chain visibility system that not only uncovers operational inefficiencies but also reveals untapped opportunities for our clients. Our approach is designed to guarantee seamless product availability at all times as we fine-tune inventory stocking based on intricate market, customer, and consumer demand patterns.